Since 2013, I am working with Swiss running shoe company On to create a simple yet timeless visual imagery. From the beginning, the creative department gave me freedom and let me do my thing. I try to emphasize the runner’s body in motion combined with minimal architecture and sleek landscapes from Switzerland.
When I was commissioned by Zurich based yoga label LOLA | FRED to create three campaign images, I came up with the concept to show a bold visual language with an urban and minimalistic touch. Three Yoga masters take pose on sleek architecture all over Switzerland.
I have been working closely with Red Bull for a few years now: From sports to landscapes to portraits. Here is a selection of projects I did in the past 4 years.
In 2015, I was commissioned by Audi to capture my view of the so called Grand Tour of Switzerland. I spent 4 days documenting on the road between Zurich, Schaffhausen and St. Gallen. Audi then published an art book together with Swiss Tourism to illustrate this special route.
„Niseko Nights“ is a mixed media, long term project about snow & silence in the not so calm town of Niseko on Hokkaido, the northern Island of Japan. Working with available lights & strains, I am trying to visualise and record the sound of silence during my night wanders. In progress.
KORUA is an unconventional snowboard brand that creates unique shapes to experience snow surfing. Because design is core to KORUA, we focused on capturing unique details and geometrical shapes. The outcome is arousing curiosity about the brand and putting an accent on the unconventional way of doing things.
A light creature surrounded by dark and cool colors! Zurich-based electronic band Len Sander creates music that floats along the lines of comforting beats and melancholic melodies. These impressions are translated visually into photography and their newest CD-Cover « Saltlick »
For ten years I travelled the globe, chasing the snow to document the international freestyle snowboarding scene under the alias „Creager“. My unique, timeless approach to snowboarding photography received worldwide recognition. Capturing athletes in the right moment is still something I strive for today.
Paragliding phenomenon Chrigel Maurer told me about his personal challenge of flying „infinity tumblings“. Just like that, I found myself on a pitch black night high above Interlaken, Switzerland, waiting for Chrigel flying by to capture these incredible moves.
When On comes out with the Cloud Monochrome Edition it’s all about colors and you take on the challenge to run the full spectrum of light! Playing with colors by covering most of the picture with similar tones to the shoes was combined with aerial movements and jumps to give the images a lightness and some depth.
Ben Portier is a surfer and photographer at heart. After meeting Ben on assignment in Biarritz, France, I followed him for a day to capture what he loves above all – surfing!
Following my intuition allowed me to find these quiet photographs, mostly landscapes. On going.
Quiet and calm portraits of friends and people I cross paths with, mixed with landscapes and objects I have collected over the past few years.
Switzerland is well known for its great architecture. Luckily, I’m being commissioned by several architects like JOM or NW-A to document their work across the country.
The agency Bühler & Bühler asked us to create an image that would represent their district “Kreis 5“, a very urban and alternative neighborhood in the former industrial part of Zurich. We decided to combine minimal architecture, shadows versus light and people to create this scene.
Synapsis is a Swiss foundation whose mission is to explain mental illness through art. For their first exhibition on bipolar disorder, we created a still life image that represents the fragility, the uncertainty and the ever-changing mood of people affected by this dreadful condition.
Fabian is a professional javelin thrower who I was lucky to photograph in Winterthur, Switzerland in 2012. To fragment his movement through photography, gives a better understanding of this uniquely aesthetic sport.
VIA HELVETICA is an art project by Anne Lutz & myself. With the help of our intuition we’re photographing quiet landscapes and rare objects and hope for many special encounters with people from our country. The aim is to present a different Switzerland through a book and an exhibition at the end of our adventure.
I photographed these individuals who seemingly came from outer space in Verbier back in 2013. With speeds up to 250 km/h, these speedskiers rush down the mountain like there is no tomorrow. I am fascinated by their moves, the fragility of their performance apparel and the surreal setting up 3000m above sea level.
Born in 1978 in the countryside of Switzerland, snowboarding soon became the center of my life. On my 23rd birthday I seriously injured my knee, which put an end to my professional snowboarding career before it even really started. I took this as an opportunitiy to learn everything about photography. During the next 10 years I travelled the globe, chasing the snow to document the international freestyle snowboarding scene under the alias “Creager“. I received worldwide recognition with a unique and timeless approach in snowboarding photography. In 2014 I got awarded with „Advertising Photographer of the year“ in Switzerland.
Today, capturing athletes in motion is still something I strive for. Besides, I identify myself with meditative landscapes, calm portraits and still lifes. I dedicate my time to personal projects as well as commercial jobs – with a special emphasis on simplicity, mysticism and quietness.
It was about time for a new website. And hey, finally my first logo ever. For that reason I would like to invite you to dive into my world and discover simplicity, mysticism and quietness.
Design & Logo : Anne Lutz
Coding: Roger Burkhard
Thank you, thank you, thank you.
Anne and I have spent a few days in Saas Fee for INTERSPORT, shooting their key visual for 2018.
Clients mostly asking for perfect weather for a shoot and the day after, when you don’t have to work, it’s often crappy. But this time it was the other way around ;) Our intuition was right and we received a lot of new snow during the shooting day, so it was perfect. The day after it was bluebird and we just enjoyed the scenery, like this part of the glacier here.
In February Anne & I got commissioned by On to photograph their newest addition: The Cloud Monochrome! We photographed this series in the studio using gels in front of our lens.
You can now look at the full series under „Monochrome“.
Exactly one month ago I photographed this gondola here during a cold evening in Laax for Red Bull Switzerland. We filled the thing with haze, lights and some gels. It is to promote upcoming concerts in ski gondola’s. That was fun!
I am honored that one of my photos is part of the Swiss Hasselblad Masters – Exhibition at Maag Halle in Zurich these days. Photographed this image while on assignment for Audi in 2015.
You can see the full series under „Audi“.
Once again I photographed some images for On. These days are always pure pleasure, working with highly motivated Athletes on superb locations and hunting day light all day long. I like this!
I added them under „On“.